When was the last time you, your family or friends used Yellow Pages? I bet you don’t even know where it is or it’s being used to raise your computer screen. That’s the reality of traditional directories and their role within our lives.
We take comfort that Google will provide us with all the information we know, that and those funny emails from friends, Facebook shares, Tweets, LinkedIn articles and blogs. We watch increasing amounts of ‘TV’ on YouTube, get the news from our friends and follow tweets by Lady Gaga for a new album launch.
Actually when you look at it we are only scraping the surface in our ability to market our businesses online. The ability to reach millions of potential customers has now become cheaper and easier than ever before.
As part of a robust brand strategy you must be aware of your customers needs online; that doesn’t mean stalking them in their favorite environments, websites and forums, but targeted and measurable marketing that provides a guiding hand towards your products and services.
Consider some of the basic Options you have at your disposal:
Social Media advertising
LinkedIn
YouTube
Facebook
Twitter Hashtags (Not technically advertising, but powerful nonetheless)
+ much much more…
Search Engine Optimisation
Text Ads
Google Image Ads
Remarketing
Email Marketing – Make use of your database
Mobile Marketing
Display Adverts – Adsense network and Native (i.e. NZherald.co.nz & TradeMe)
If you are looking to increase your brand reach online contact us here.
